FASHION LIKE by DDB Sao Paulo for C&a

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FASHION LIKE

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Industry Clothing
Media Ambient, Direct marketing, Case study
Market Brazil
Agency DDB Sao Paulo
Released June 2012

Awards

Cannes Lions 2012
Outdoor Lions Bars, Restaurants & Stores, etc. Silver
Direct Lions Ambient Media & Print Collateral, Non-Mail (Small Scale) Bronze
Media Lions Best Consumer Engagement Bronze
Promo and Activation Lions Best Temporary In-Store Displays in a Promotional Campaign Bronze

Credits & Description

Type of entry: Ambient
Category: Bars, Restaurants & Stores, etc.
Advertiser: C&A
Product/Service: C&A
Agency: DDB BRASIL São Paulo, BRAZIL
Advertiser C&A
Product C&A
Entrant DDB BRASIL São Paulo, BRAZIL
Type of Entry: Ambient
Category: Bars, Restaurants & Stores, etc.
Title: FASHION LIKE
Advertiser/Client: C&A
Product/Service: C&A
Entrant Company: DDB BRASIL São Paulo, BRAZIL
DM/Advertising Agency: DDB BRASIL São Paulo, BRAZIL

Description of Ambient execution
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