Netflorist Ambient, DM, Case study Happy Cam by FCB Cape Town

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Happy Cam

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Industry Flowers delivery
Media Ambient, Direct marketing, Case study
Market South Africa
Agency FCB Cape Town
Released May 2016


The Loeries Awards 2016

Credits & Description

Brand: NetFlorist
Media: Ambient
Category: Professional Services
Agency: FCB
Geo: South Africa
NetFlorist: Happy Cam
Agency / Entrant FCB Cape Town
Brand Netflorist
Product Happy Cam
Business sector Retail Services/Stores
Account Management Stephanie Binns
Agency FCB Cape Town
Agency Art Director Janine Caboz
Agency Producer Ashleigh Jarratt
Animation Company Popcorn Post Production
Animator Daniel Luz
Brand Representative (Client) Thalissa Theeruth
Creative Director Dylan Davies
Designer Janine Caboz
Director Felix Seuffert
Editing Company Popcorn Post Production
Editor David Scholfield
Executive Creative Director Mike Barnwell
Film Production Company Butterfly Films
Producer Michael Klein
Recording Studio We Love Jam
Writer Trevor Sacks
A targeted online campaign directed guys to the NetFlorist site. There, they saw a new button: ‘Happy Cam’. By clicking this button when they ordered, they activated the Happy Cam and the reaction of their loved ones were filmed and sent back to the generous fellows.
Advertising Agency: FCB, Cape Town, South Africa