Nintendo Ds Ambient, DM, Case study Nintendo DSi: Brain Teaser by Ogilvy & Mather Frankfurt

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Nintendo DSi: Brain Teaser

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Industry Video Games/Consoles, Culture, Leisure & Sport
Media Ambient, Direct marketing, Case study
Market Germany
Agency Ogilvy & Mather Frankfurt
Art Director Daniel Schweinzer
Copywriter Marcus Pfeiffer
Released July 2010


Caples Awards 2010
Other Media Ambient/Guerrilla marketing Silver

Credits & Description

Brain Teasers: anytime, anywhere.

The challenge: Nintendo asked us to come up with an indoor promotion for Nintendo DSi Brain Teasers. The problem: in shopping malls prior to Christmas. And as we all know, they are a madhouse of noise and confusion at this time. So, how do we get anyone’s attention in there?

The idea: In every shopping mall there is a place where we can have people for our very own. A place that over 40% of shoppers visit at least once during their shop. A place that is just perfect for our promotion: the customer toilet. We transformed this place into one big brain teaser. And turned it into an experience space. Leaflets with a 10% discount offer on all Nintendo Brain Teasers encouraged shoppers to go straight to the retailer in the shopping mall.

Advertising Agency: Ogilvy&Mather, Frankfurt, Germany
Art Director: Daniel Schweinzer
Copywriter: Marcus Pfeiffer
Published: December 2009