Nivea Ambient, DM, Case study SOLAR CHARGER by DraftFCB Sao Paulo

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SOLAR CHARGER

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Industry Skin Care
Media Ambient, Direct marketing, Case study
Market Brazil
Agency DraftFCB Sao Paulo
Executive Creative Director Max Geraldo, Joanna Monteiro
Art Director Felipe Petroni, Paulo Junger
Copywriter Felipe Cirino Almapbbdo
Account Supervisor Mariana Mozzaquatro
Released May 2013

Awards

Cannes Lions 2013
Media Lions Use of Media; Best Use of Print Silver
Outdoor Lions Ambient; Small Scale Special Solutions Bronze
Press Lions Product & Service; Cosmetics & Beauty Bronze

Credits & Description

Title: SOLARAD CHARGER
Category: Best Use of Print
Advertiser: NIVEA
Product/Service: NIVEA SUN
Agency: GIOVANNI+DRAFTFCB São Paulo, BRAZIL
Media Vice President: Alexandre Ugadin (Giovanni/Draftfcb)
Media General Director: Tiago Santos (Giovanni/Draftfcb)
Media Director: Edson Melo (Giovanni/Draftfcb)
Media Supervisor: Camila Gazano (Giovanni/Draftfcb)
Media Coordinator: Bruna Simões (Giovanni/Draftfcb)
Media Supervisor: Rachid Antun (Giovanni/Draftfcb)
Media Coordinator: Priscila Favacho (Giovanni/Draftfcb)
Executive Creative Director: Joanna Monteiro (Giovanni/Draftfcb)
Executive Creative Director: Max Geraldo (Giovanni/Draftfcb)
Copywriter: Felipe Cirino (Giovanni/Draftfcb)
Art Director: Paulo Junger (Giovanni/Draftfcb)
Art Director: Felipe Petroni (Giovanni/Draftfcb)
Art Buyer: Tina Castro (Giovanni/Draftfcb)
Art Buyer: Daniel Gonçalves (Giovanni/Draftfcb)
Account Supervisor: Mariana Mozzaquatro (Giovanni/Draftfcb)
Account Manager: Juliana Nascimento (Giovanni/Draftfcb)
Account VP: Mauro Silveira (Giovanni/Draftfcb)
Results and Effectiveness
This idea was very well accepted by consumers, and brought to NIVEA an excellent perception of an innovative, friendly and cool brand.
NIVEA won a great repercussion mouth to mouth at the Brazilian coast, been recognized as the nicest brand for beach lovers.
NIVEA will do the ad again. Now in the European and American summer.
Creative Execution
Rio de Janeiro was chose to have the charger ad, first for having the most clamorous beaches in Brazil and because carioca’s (people originally from Rio) are famous for enjoying the outdoors life.
The campaign has made use of two media newspaper and magazine.
Insights, Strategy and the Idea
Nowadays, people are more and more connected to gadgets, Nivea Sun has come up with highly innovative way to charge cellphones without missing the best in summer: the sun.
Nivea Sun has designed the first cell phone charger ad. The user plugs a USB cable into the ad, through a solar plate without leaving the sun.