Sanofi Ambient, DM, Design & Branding Pollen Lamps by Publicis Zurich

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Pollen Lamps

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Industry Health & Pharmaceutical Products
Media Ambient, Direct marketing, Design & Branding
Market Switzerland
Agency Publicis Zurich
Chief Creative Officer Thomas Wildberger
Creative Director Urs Schrepfer, Michael Brauchli
Art Director Regine Cavicchioli
Copywriter Christian Stüdi
Production Prodigious
Released June 2017

Credits & Description

Category: Pharmaceutical
Media: Experiential
Brand: Sanofi
Agency: Publicis
Geo: Switzerland
Advertising Agency: Publicis, Zurich, Switzerland
Chief Creative Officer: Thomas Wildberger
Creative Director: Michael Brauchli, Urs Schrepfer
Art Director: Regine Cavicchioli
Copywriter: Christian Stüdi
Photographer: Pascale Weber
Additional Credits: Roman Jurt, Michael Kennedy
Designer: Regine Cavicchioli
Production Company: Prodigious
Published: June 2017
In Switzerland, about 20% of the population suffers from hay fever between January and August. During that season people try to avoid the outdoors, where they think they will encounter pollen. But the truth is, pollen spreads widely indoors too. To raise awareness about pollen’s indoor effects, Publicis Switzerland has run an unconventional advertising campaign for the pharmaceutical company Sanofi and their allergy products. The Pollen Lamps were displayed in different places to illustrate pollen dispersal. People not only know what pollen looks like now, they can even hang it proudly at home.