Detran Pr Ambient, DM The Crash Bucket (spa, eng) by OpusMúltipla

Adsarchive » Ambient , DM » Detran Pr » The Crash Bucket (spa, eng)

The Crash Bucket (spa, eng)

Pin to Collection
Add a note
Industry Traffic safety, Against alcohol
Media Ambient, Direct marketing
Market Brazil
Agency OpusMúltipla
Executive Creative Director Renato Cavalher
Creative Director Rodrigo Poersch
Art Director Fernando Boreiko
Copywriter Guilherme Pinheiro
Production Asteroide Filmes
Released April 2015

Credits & Description

Brazil is among the countries with the highest number of traffic deaths. Knowing that alcoholic beverages are responsible for more than half of these tragedies, the Traffic Department of Parana has created a different way to impact drivers who insist on drunk driving: beer buckets completely made of parts of vehicles that suffered a total loss and that were used to serve the drink in the more traditional bars of the capital, Curitiba. Agency: OpusMultipla
Category: Public interest
Brand: Detran PR
Media: DM
Agency: OpusMúltipla
Production: Asteroide Filmes
Country: Brazil
Executive Creative Director: Renato Cavalher
Creative Director: Rodrigo Poersch
Art Director: Fernando Boreiko
Copywriter: Guilherme Pinheiro
Account Director: Daniela Capeletti
Agency Producer: Edson Perin