|Industry||Contraceptives & Pregnancy Tests|
|Media||Ambient, Direct marketing|
|Executive Creative Director||Anthony Lee-Martin|
|Art Director||Wuthinan Jindafai|
|Spikes Asia 2011|
Credits & Description
Objective: Durex Performa is a condom that contains a special lube, Benzocaine, inside the sheath which helps the man to control climax and prolong excitement. We needed to communicate this benefit in a simple and memorable way using media that the target, men, would understand instantly.