Snaps Media Ambient, DM In Real Life by BBDO New York

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In Real Life

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Industry Public awareness, Mobile applications
Media Ambient, Direct marketing
Market United States
Agency BBDO New York
Chief Creative Officer David Lubars, Greg Hahn
Associate Creative Director Bianca Guimaraes, Roberto Danino
Art Director Bianca Guimaraes
Copywriter Roberto Danino
Production BBDO Studios
Director Win Bates
Released October 2017


ANDY Awards 2018
Idea - Gold

Credits & Description

Category: Public Interest, Ngo/ Anti-bullying
Product: #BeStrong anti-bullying emojis
Client: Snaps Media Inc.
Project: In Real Life
Media: Experimental
Country: USA
Advertising Agency: Bbdo New York, Usa
Production: BBDO STUDIOS
Country: United States of America
Director: Win Bates
Chief Creative Officer: David Lubars
Chief Creative Officer: Greg Hahn
Associate CD / Art Director: Bianca Guimaraes
Associate CD / Copywriter: Roberto Danino
Executive Producer: Angela Narloch
Executive Producer: Persis Koch
Marcos Kothlar, Executive Creative Officer
David Rolfe, Head of Integrated Production
Rani Zarina Vaz, Head of Music Production
Steven Panariello, Account Director
Lindsey Cash, Account Director
Carrie White, Account Director
Nora Stanton, Account Executive
Christina Stoddard, Planning Director
Dexter Blumenthal, Junior Brand Planner
Yin Chung, Engagement Planning Director
James Mullally, Communications Planner
Lucy Bennett, Influencer Manager
Bernadette Naughten, Director of Business Affairs
Date: October, 2017
In Real Life is a social experiment that shows what happens when online bullying is taken offline.