Motorola Ambient, DM Real People by Ogilvy & Mather New York

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Real People

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Industry Mobile phones, devices & accessories, Public awareness
Media Ambient, Direct marketing
Market United States
Agency Ogilvy & Mather New York
Associate Creative Director Artur Lipori
Released March 2018

Credits & Description

Alternative title: The #phonelifebalance experiment
Geo: United States of America
Brand: Motorola
Agency: Ogilvy & Mather, New York
Associate Creative Director: Artur Lipori
Published: March 2018
Motorola – the company that invented the cell phone — thinks it’s time for a little phone-life balance.
The average person spends 4 hours a day staring at their phones.
To make people rethink how much time they spend on their smartphones, we created hyperrealistic statues and set up an unprecedented experiment. #phonelifebalance