Nivea Ambient, DM Nivea Doll [video] by FCB Sao Paulo

Adsarchive » Ambient , DM » Nivea » Nivea Doll [video]

Nivea Doll [video]

Pin to Collection
Add a note
Industry Skin Care
Media Ambient, Direct marketing
Market Brazil
Agency FCB Sao Paulo
Digital Creative Director Pedro Gravena Fcb
Released June 2015

Awards

Cannes Lions, 2015
PROMO AND ACTIVATION PRODUCT & SERVICE: FAST MOVING CONSUMER GOODS (NOT INCLUDING FOOD & DRINKS) GOLD
OUTDOOR AMBIENT: SMALL SCALE SPECIAL SOLUTIONS SILVER
PROMO AND ACTIVATION USE OF PROMO & ACTIVATION: USE OF AMBIENT IN A PROMOTIONAL CAMPAIGN: SMALL SCALE SILVER
DIRECT PRODUCT & SERVICE: FAST MOVING CONSUMER GOODS BRONZE
DIRECT USE OF DIRECT MARKETING: TARGETED AMBIENT MEDIA: SMALL SCALE BRONZE
PROMO AND ACTIVATION USE OF PROMO & ACTIVATION: USE OF PROMOTIONAL EVENTS & STUNTS BRONZE

Credits & Description

Brand: Nivea
Media: DM
Advertiser: BDF NIVEA BRASIL
Product: NIVEA SUN KIDS SENSITIVE
Agency: FCB Brasil
Creative VPs: Joanna Monteiro and Max Geraldo
Creative Directors: Adriano Alarcon and Carlos Schleder
Digital Creative Director: Pedro Gravena
Art Directors: Ricardo Silveira, Rodrigo Leal Rodrigues and Victor Bustani
Copywriters: André Bittar, Giampetro Zanon and Marcelo Jun Sato
Art Buyers: Tina Castro and Daniel Gonçalves
Illustrations: Estúdio Ícone
Graphics Production : Diego Bischoff, Manoel Roque and Paulo Rogério de Oliveira
Media: Alexandre Ugadin, Sergio Broto and Rachid Antun
Technology: Gerson Lupatini and Marcio Bueno
Client Services: Mauro Silveira, Cristiane Pereira, Tania Muller, Mariana Mozzaquatro and Vitor Borragine
Planning: Raphael Barreto, Frederico Steinhoff, Alice Alcantara and Stephanie Day
RTV: Charles Nobili, Ricardo Magozo Magozo and André Fonseca
Image Production: Piloto
Direction: Daniel Soro, Alexandre Chalabi and Paula Brandão
Client Services: Roberta Frederico, Natalia Souza and Ariane Esteves
Production Coordinators: Mariana Guerra and Fernanda Ragazzi
Post-production Coordinator: Nayla Kols
Composition: Alessandro Gerace
Editing: Luiz Eduardo Doria, Rodrigo Resende and Abner Palma
Post-production: Piloto
Sound Production: Satélite Áudio
Conductors: Roberto Coelho and Kito Siqueira
Production and Post-production: Equipe Satélite
Client Services: Fernanda Costa and Marina Castilho
Client Approval: Tatiana Ponce
NIVEA Doll is a toy that is sensitive to UV rays and turns red when exposed to the sun in order to help children learn about the importance of wearing sunscreen and make parents’ lives easier.
During summer in Brazil, we distributed NIVEA Dolls to families at Rio de Janeiro’s beaches. The action included a van that drove along the Ipanema coastline, handing out NIVEA Doll kits.
Instead of making children stop what they were doing to apply sunscreen, we made applying sunscreen part of the fun. The NIVEA Doll helped create an emotional connection with both parents and children.