Pro Evolution Soccer 2012: Foam Hand by Ignited for Pro Evolution Soccer

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Industry Photo & Video Cameras, Accessories
Media Ambient, Direct marketing
Market United States
Agency Ignited
Creative Director Jordan Atlas
Art Director Jose Eslinger
Copywriter Carissa Zaino
Designer Jeremy Carson
Released September 2011

Credits & Description

Can You Play?
We launched the PES 2012 campaign during the World Soccer Challenge with a first-of-its-kind foam hand tailored to soccer fans. This reversible yellow and red card is branded PES with the new tag "Can You Play?" Included with the foam hand was a mini PES Code of Conduct that describes when to signal a foul on and off the pitch. These quickly became a crowd favorite.
Advertising Agency: Ignited, El Segundo, CA, USA
Creative Director: Jordan Atlas
Art Director: Jose Eslinger
Copywriter: Carissa Zaino
Designer: Jeremy Carson

The Ambient Advert titled Pro Evolution Soccer 2012: Foam Hand was done by Ignited advertising agency for product: Pro Evolution Soccer 2012 (brand: Pro Evolution Soccer) in United States. It was released in Sep 2011.