Pro Evolution Soccer Ambient, DM Pro Evolution Soccer 2012: Foam Hand by Ignited

Adsarchive » Ambient , DM » Pro Evolution Soccer » Pro Evolution Soccer 2012: Foam Hand

Pro Evolution Soccer 2012: Foam Hand

Pin to Collection
Add a note
Industry Photo & Video Cameras, Accessories
Media Ambient, Direct marketing
Market United States
Agency Ignited
Creative Director Jordan Atlas
Art Director Jose Eslinger
Copywriter Carissa Zaino
Designer Jeremy Carson
Released September 2011

Credits & Description

Can You Play?
We launched the PES 2012 campaign during the World Soccer Challenge with a first-of-its-kind foam hand tailored to soccer fans. This reversible yellow and red card is branded PES with the new tag "Can You Play?" Included with the foam hand was a mini PES Code of Conduct that describes when to signal a foul on and off the pitch. These quickly became a crowd favorite.
Advertising Agency: Ignited, El Segundo, CA, USA
Creative Director: Jordan Atlas
Art Director: Jose Eslinger
Copywriter: Carissa Zaino
Designer: Jeremy Carson