Volvo Ambient, Making of World’s Largest Unboxing [Behind The Scenes] by Forsman & Bodenfors Gothenburg

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World’s Largest Unboxing [Behind The Scenes]

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Industry Trucks, Vans & Pick-Up Trucks
Media Ambient, Making of
Market United States
Agency Forsman & Bodenfors Gothenburg
Art Director Kim Cramer, Anders Eklind
Designer Jerry Wass
Released July 2017

Credits & Description

Volvo Trucks North America’s ‘World’s Largest Unboxing’ film is setting records in more ways than one. Just over a week after its launch, the film has racked up more than 14 million views, including +400K engagements, making it Volvo Trucks North America’s most-watched film of all time. People just can’t seem to get enough of 3-year-old Joel Jovine as he sets the GUINNESS WORLD RECORDS™ title for Largest object unboxed by opening up an all new Volvo VNL model. The story is also gaining momentum on sites like Car Throttle and the Weather Channel reaching an additional 2.5 million views. These numbers show that “B2B videos can amaze viewers” as well, as notes in their coverage of the film’s impressive reach.  So, what went into creating this viral hit? What does it take to pull off a world record? And how does one really fit a semi-truck and trailer in a box? We captured a behind the scenes look at how the record was set, including the ins and out of building a giant box and never-before-seen footage with the film’s star, Joel. 
Volvo Trucks – The story behind the world’s largest unboxing
Media: Ambient
Category: Automotive
Client: Volvo
Agency: Forsman & Bodenfors
Country: USA
Advertising Agency: Forsman & Bodenfors, Sweden
Account Directors: Cilla Pegelow, Olle Victorin
Account Manager: Britta Malmberg
Art Directors: Kim Cramer, Anders Eklind
Designer: Jerry Wass
Pr Strategiss: Bjame Darwall
Planner: Tobias Nordström
Executive Producer: Petur Mogensen
Media Partner: Oath
Director: Torbjörn Martin
Music: Jonas Quant
Music Supervisor: Markus Bergkvist
Editor: Torbjörn Martin
Date: July, 2017
A 3-year-old truck enthusiast gets the surprise of his life.