|Industry||Trucks, Vans & Pick-Up Trucks|
|Media||Ambient, Making of|
|Agency||Forsman & Bodenfors Gothenburg|
|Art Director||Kim Cramer, Anders Eklind|
Credits & Description
Volvo Trucks North America’s ‘World’s Largest Unboxing’ film is setting records in more ways than one. Just over a week after its launch, the film has racked up more than 14 million views, including +400K engagements, making it Volvo Trucks North America’s most-watched film of all time. People just can’t seem to get enough of 3-year-old Joel Jovine as he sets the GUINNESS WORLD RECORDS™ title for Largest object unboxed by opening up an all new Volvo VNL model. The story is also gaining momentum on sites like Car Throttle and the Weather Channel reaching an additional 2.5 million views. These numbers show that “B2B videos can amaze viewers” as well, as tubularinsights.com notes in their coverage of the film’s impressive reach. So, what went into creating this viral hit? What does it take to pull off a world record? And how does one really fit a semi-truck and trailer in a box? We captured a behind the scenes look at how the record was set, including the ins and out of building a giant box and never-before-seen footage with the film’s star, Joel.