Ad Council Ambient, Digital, Case study Fans of Love, 2 by R/GA New York

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Fans of Love, 2

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Industry Public awareness, Racial/Ethnic/Handicapped/Minority Awareness
Media Ambient, Digital, Interactive & Mobile, Case study
Market United States
Agency R/GA New York
Chief Creative Officer Nick Law
Creative Director Chris Joakim, Mike Donaghey
Production Tool Of North America
Director Floyd Russ
Released February 2017

Awards

One Show 2018
Branded Entertainment Experiential / Live Events Gold
Public Relations Events & Experiential Silver

Credits & Description

Agency: R/Ga
Client: The Ad Council
Group Executive Creative Director: Chris Northam
Group Executive Creative Director: Eric Jannon
Evp Global Marketing Officer: Daniel Diez
Executive Production Director, Campaign: Cindy Pound
Executive Producer, Campaign: Jeff Skutnik
Executive Production Director, Content: Kat Friis
Senior Content Producer: Ashlye Vaughan
Editor: Robert Ryang
Color: Damien Van Der Cruyssen
Vfx Lead Artist: Joseph Grosso
Vfx 2nd Lead Artist: Matt Dolven
Vice Chairman Global Chief Creative Officer: Nick Law
Sound Mixer: Rob Ballingall
Strategy: Dylan Viner
Strategy: Dave Surgan
Strategy: Amy Mcewan
Dp: Gregory Wilson
Line Producer: Elyciphus Siler
Director Business Affairs: Stephen Bernstein
Coordinator Business Affairs: Melissa Naimi
Creative Director: Chris Joakim
Creative Director: Mike Donaghey
Director: Floyd Russ
Description:
We wanted to flood culture with a message of unbiased love. So, at the NFL Pro Bowl in Orlando, we took an iconic part of culture, the Kiss Cam, known for showcasing straight, same race relationships and turned it into a symbol for love in all its forms.
By partnering with the NFL, a league widely perceived for having a culturally biased fan base, we proved that love just looks like love, no matter who you are.
We turned 60,000 fans watching a jumbotron, into millions watching it online, through a film of the stunt that we released on Valentine’s Day.

URL: https://www.judgeseyesonly.com...
CHIEF CREATIVE OFFICER
Nick Law
CREATIVE DIRECTOR
Chris Joakim
Mike Donaghey
PRODUCTION COMPANY
Cut & Run / New York
Nylon Studios / New York
The Mill / New York
Tool of North America / Santa Monica
DIRECTOR
Floyd Russ
PRODUCER
Oliver Fuselier
Dustin Callif
Elyciphus Siler
Nancy Hacohen
AGENCY PRODUCER
Cindy Pound
Jeff Skutnik
Kat Friis
Dylan Viner
Dave Surgan
Amy McEwan
Stephen Bernstein
Melissa Naimi
CHIEF MARKETING OFFICER
Daniel Diez
CINEMATOGRAPHER
Gregory Wilson
CREATIVE TEAM
Dane Van Veen
Tom Vouga
Ilan Orengel
Alfredo Adan
Alberto Portas
Chris Parker
James Schumacher
DIGITAL ARTIST / MULTIMEDIA
Joseph Grosso
Matt Dolven
Damien Van Der Cruyssen
EDITOR
Robert Ryang
EXECUTIVE CREATIVE DIRECTOR
Eric Jannon
Chris Northam
MUSIC & SOUND
Rob Ballingall
TAGS
NON-PROFIT ORGANIZATIONS / CHARITIES / EDUCATION / GOVERNMENT