Cathay Pacific Airways Ambient, Digital, Case study Marriage In The Air – Cathay Pacific And Cathay Dragon by McCann Shanghai, Mccann Worldgroup (hong Kong)

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Marriage In The Air – Cathay Pacific And Cathay Dragon

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Industry Airlines
Media Ambient, Digital, Interactive & Mobile, Case study
Market China, Hong Kong SAR China
Agency McCann Shanghai
Agency Mccann Worldgroup (hong Kong)
Released September 2016

Awards

One Show 2017
Social Influencer Marketing Influencer Marketing: Multi-channel Silver

Credits & Description

Agency: Mccann Worldgroup / Hong Kong + Mrm//Mccann / Shanghai
Client: Cathay Pacific Airways
Category: Tourism / Travel / Transportation
Art Director: Agnes Lee / Daniel Cheong / O Mok / Ping Wai Wong
Copywriter: Fanny Lau / Dan Jacques / Debby Yung / Poppy Qian
Creative Director: Rick Kwan / Guilherme Pecego / Ricky Chen
Illustrator: George Cheung
Agency Producer: Wing Tam
Creative Team: Artlan Wang
Digital Agency: Mrm//Mccann / Shanghai
Executive Creative Director: Martin Lever