Telefonica Ambient, Digital, Case study A call to indifference by Wunderman Phantasia Lima, Y&R Lima

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A call to indifference

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Industry Telecommunications Services, Public awareness, Human Rights
Media Ambient, Digital, Interactive & Mobile, Case study
Market Peru
Agency Wunderman Phantasia Lima
Agency Y&R Lima
Released April 2016

Awards

El Ojo Festival 2017
Directo Medios Alternativos Bronce

Credits & Description

Alternative Title: Child Labours Call
Brand: Fundación Telefónica
Subbrand/Product: Concientización Sobre El Trabajo Infantil
Media: Ambient
Category: Public Interest, NGO
Agency: Wunderman
Geo: Peru
Fundación Telefónica: A call to indifference
Alternative Title: Una Llamada Contra El Trabajo Infantil
Advertising Agency: Wunderman Phantasia, Peru
Synopsis:
The Telefonica Foundation believes in inspiring ideas to inspire the future, but in Peru 1.6 million kids don`t have the opportunity to stay in school to be inspired for their own future. Due to varying circumstances, they are forced to leave school between the ages of 6 to 13 to go out to the streets and work.Our challenge was to bring awareness to this problem on a national scale, but with zero budget.