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Industry Beers and Ciders
Media Ambient, Digital, Interactive & Mobile, Case study
Market United States
Agency BBDO Worldwide USA
Account Supervisor Hayley Devlin, Jamal Smith, Jim Santora
Producer Jd Michaels, Chad Stoller, Kristin Maverick
Copywriter Adam Reeves
Art Director Danilo Boer
Released May 2012

Awards

One Show 2012
One Show Design Collateral Design / Promotion Merit
Caples Awards 2011
Technique Creative use of technology Gold
Other Media Retention/Loyalty, non-mail Gold
Other Media Ambient/Guerrilla marketing Finalist

Credits & Description

Category: Bars, Restaurants & Stores, etc.
Advertiser: DIAGEO
Product/Service: GUINNESS
Agency: BBDO NEW YORK
Date of First Appearance: Mar 17 2011
Entrant Company: BBDO NEW YORK, USA
Chief Creative Officer: David Lubars
Creative Director: Adam Reeves
Copywriter: Adam Reeves
Art Director: Danilo Boer
Account Supervisor: Jim Santora/Hayley Devlin/Jamal Smith
Producer: Jd Michaels (Director Of Creative Engineering/Prod.)/Chad Stoller/Kristin Maverick (Digital Prods.)

The Ambient Advert titled QR Code Cup was done by BBDO Worldwide USA advertising agency for Guinness in United States. It was released in May 2012.