Hot Wheels Ambient, Digital, Case study Hot Wheels 30 minute TV Special - Fearless@The500 by Mistress

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Hot Wheels 30 minute TV Special - Fearless@The500

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Industry Toys
Media Ambient, Digital, Interactive & Mobile, Case study
Market Italy
Agency Mistress
Production Bandito Brothers
Production Cantina Creative
Production Laissez Faire Presents
Released October 2011

Awards

One Show 2012
One Show Entertainment Innovation in Branded Content Gold

Credits & Description

Category
Innovation in Branded Content
Agency
Mistress / Venice
Client
Mattel Inc.
Title
Hot Wheels 30 minute TV Special - Fearless@The500
Agency
Mistress
Agency Producer
Kay Lynn Dutcher, Lyra Rider, Ajamu White, Dave Mckay
Content Strategist
Christian Jacobsen, jens stoelken
Creative Director
Damien Eley, Scott Harris
Designer
Blake E. Marquis, Hot Wheels
Digital Artist/Multimedia
Sean Cushing, Stephen Lawes
Director
Mike "Mouse" McCoy
Editor
Jeff Tober
Photographer
Mitchell Amundsen
Producer
Jeff Rohrer, Ryan Slavin, Billy Hammon, Jacob Rosenberg
Production Company
Bandito Brothers , Cantina Creative , Laissez Faire Presents
Programmer
Hot Wheels , Hot Wheels
Writer
Damien Eley, Scott Harris, Paul Gachot