La Trobe University Ambient, Digital, Case study Living Landscapes [video] by SDWM

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Living Landscapes [video]

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Industry Shows, Events & Festivals, Education
Media Ambient, Digital, Interactive & Mobile, Case study
Market Australia
Agency SDWM
Creative Director Elle Bullen, James Orr
Designer Jake Turnbull
Production Airbag Productions
Released September 2017


Ad Stars 2017
Outdoor Ambient (Non Standard And Free-format Outdoor Advertising): Non-Standard Indoor Advertising Bronze
Outdoor Ambient (Non Standard And Free-format Outdoor Advertising): Special Build Crystal

Credits & Description

Brand: Latrobe University
Media: Interactive
Category: Education
Client: Julian Murphy/ La Trobe University
Agency: SDWM
Production: Airbag
Country: Australia
Head of Creative Technology: Steven Nicholson
Developer: Brad Hammond
Developer: Stephen Burns
Creative Director: James Orr
Creative Director: Elle Bullen
Producer: Johanna Rayner
Producer: Nick Venn
Account Director: Jarrick Lay
Social Marketing Manager: Phoebe Bullen
Managing Director: Adrian Bosich
Designer: Jake Turnbull
Australia’s La Trobe university believes in bold thinking with a conscience, and as sponsors of the National Gallery of Victoria’s David Hockney exhibition, they needed an activation that would unite this philosophy with Hockney’s artworks.The mission: Create a bold, non-traditional activity that would celebrate Hockney’s works, while also demonstrating the university’s innovative and future focused thinking. With objectives of promoting the university and specific courses, and growing a database of prospective students, the creative solution needed to be both relevant and engaging. It had to belong and feel a part of the gallery space, yet be disruptive enough to demand attention.