Mastercard Ambient, Digital, Case study CHECK IN TO THE BALLGAME by R/GA New York

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CHECK IN TO THE BALLGAME

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Industry Credit Cards
Media Ambient, Digital, Interactive & Mobile, Case study
Market United States
Agency R/GA New York
Chief Creative Officer Nick Law
Executive Creative Director Carla Echevarria
Creative Director Paul Dery, Ben Smith, Ben Scandrick Smith
Art Director Anthony Alvarez
Copywriter Jason Ashlock
Released August 2011

Credits & Description

Category: Special Build
Advertiser: MASTERCARD
Product/Service: MASTERCARD PRICELESS CITIES
Agency: R/GA
Chief Creative Officer: Nick Law
Executive Creative Director: Carla Echevarria
Creative Director: Ben Smith/Paul Dery
Copywriter: Jason Ashlock
Art Director: Anthony Alvarez
Photographer: Stephen Barnwell
Account Supervisor: Chad Wilson
Producer: Brian Schultz/Andrew Schlanger/Michele Nauman/Laura Bruskin/Gabe Banner
Ambient Execution Description
MasterCard Check In to the Ballgame invited people to check in to various Yankee Stadium seats placed throughout New York City. The first effort to use Facebook Places, clues to each location were dropped via social media. Through Facebook, fans checked in to each location for a chance to win tickets to a Yankees game. 112 lucky winners got the VIP treatment at Yankee Stadium, and MasterCard got millions of impressions for their Priceless Cities platform. Check In to the Ballgame launched Priceless New York using the streets of New York, with help from the best seats in the house.