The Dairy Farm Ambient, Digital, Case study Wellcome ‘The Shopper’s Voice’ by Grey Hong Kong

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Wellcome ‘The Shopper’s Voice’

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Industry Supermarkets, Grocery and Other foods
Media Ambient, Digital, Interactive & Mobile, Case study
Market Hong Kong SAR China
Agency Grey Hong Kong
Chief Creative Officer Keith Ho
Executive Creative Director Almon Lam
Art Director Yiu Chiu
Copywriter Quinn Chan
Released May 2017

Credits & Description

Identical and formulaic, supermarket’s Product-and-Price commercials (PnP) are easily ignored by audience. To stand out from competitors, Grey Hong Kong turn Wellcome's PnPs into an experience audience wouldn’t want to miss a chance to get famous.We held "The Shopper’s Voice", a month-long contest recruiting real shoppers as Voice-over talents for our PnPs. From TV to online, the event reinforced Wellcome’s "Low-Price" image extensively.A truck was transformed into a mobile recording studio, touring different residential areas around Hong Kong. Through closer engagement with customers, Wellcome deepened its image as a "Friendly Neighbourhood Store"
Media: Outdoor
Category: Retail services
Client: The Dairy Farm Company, Limited/ Wellcome Supermarket
Agency: Grey Advertising, Hong Kong
Country: Hong Kong
Chief Creative Officer: Keith Ho
Executive Creative Director: almon lam
Art Director: Yiu Chiu
Copywriter: Quinn Chan
Head of Art: Chris Yung
Group Account Director: Kervin Cheng
Chief Executive Officer: Michael Knox
Account team: Apple Lam
Account team: Amos Chan
Account team: Maria Bien
Account team: Noble Tam
Head of Production: John Lo
Print Production: Ken Yau