Channel 4 Ambient, Digital Humans Bot by 4creative

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Humans Bot

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Industry TV Channels/Radio Stations and Programmes
Media Ambient, Digital, Interactive & Mobile
Market United Kingdom
Agency 4creative
Executive Creative Director John Allison, Chris Bovill
Creative Nina Beyers, Tom Espezel-Bentley
Released April 2017


Creative Circle 2017
Experiential Best Use Of Ambient/guerilla Silver

Credits & Description

Brand: Channel 4
Entrant: 4creative
Agency: 4creative
ECD: Chris Bovill and John Allison
CD: Chris Bovill and John Allison
Creatives: Tom Espezel-Bentley and Nina Beyers
Designer: Aimi Awang, Jacob Vanderkar and Chris Rice
Executive Producer - Shananne Lane
Head of Production - Clare Brown
Senior Art Director - Jim Chambers
Off-Air Producer - Simon Pedersen
Senior Account Director - Tom Foster
Senior Digital Producer - Christos Savvides
Digital Producer - Madeleine Smith
Project Manager - Olivia Emmerson
C4’s Humans imaginesa world where scientific advances blurred the line between humanity and technology: a world in which “Synthetic Humans” live among us, nearly indistinguishable from human beings. In a European first, we created a Facebook Messenger chat bot, built with real AI, giving viewers the chance to interact in real time with a Synthetic Human. The experience starts a conversation with a Persona Synthetics customer service Synths, until suddenly the Synth gains consciousness and starts to question the world around it. The user then has to decide whether to help them escape Persona’s clutches or report them for ‘recalibration’.