McDelivery Pin by Leo Burnett Manila for McDonald's

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McDelivery Pin

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Industry Fast food
Media Ambient, Digital, Interactive & Mobile
Market Philippines
Agency Leo Burnett Manila
Chief Creative Officer Raoul Panes
Creative Director Mela Advincula
Art Director Stephanie Tan
Senior Art Director Spiro Barroga
Copywriter Kina Jauregui
Producer Gabs Santos
Digital Creative Director Dino Cabrera
Digital Creative Maui Reyes, Lara Espineda, MJ Pagaduan, Journey Sibal
Production Go Motion
Director Joseph Teoxon
Released November 2017

Credits & Description

Come All Soul's Day, families in the Philippines troop to cemeteries to visit their dearly departed. They stay for the day. Some even stay overnight. The deluge of families also means huge traffic in these areas. It becomes difficult to get out for a bite. Food deliveries face the complication of no exact addresses. So McDonald's created the giant McDelivery Pin which serves as a convenient pick-up point for food deliveries. One simply orders via the McDelivery app. The McDelivery Pin is searchable in online maps so it’s easy to find. Agency: Leo Burnett, Manila
Media: Outdoor
Category: Restaurants & fast food
URL: https://www.facebook.com/McDo....
Client: Golden Arches Development Corp.
Agency: Leo Burnett Manila
Production: Go Motion
Country: Philippines
Director: Joseph Teoxon
Associate Account Director: Kimie Arenillo
Chief Creative Officer: Raoul Panes
Creative Director: Mela Advincula
Art Director: Stephanie Tan
Copywriter: Kina Jauregui
Producer: Gabs Santos
Senior Art Director: Spiro Barroga
Digital Creative Director: Dino Cabrera
Digital creative: Maui Reyes
Digital creative: Lara Espineda
Digital creative: MJ Pagaduan
Digital creative: Journey Sibal
Group Account Director: Judy Medina
Music + Sound Production: Hit Productions
Account manager: Camille Dimaculangan
CLIENT: MCDONALD’S PHILIPPINES
Margot Torres, Kring Lao, Cholo Perreras, Pammy Villa-Real, Puch Agodon, Kim Katalbas, Oliver Rabatan, Cherry Albano
MEDIA AGENCY: Starcom Mediavest Group
Warren Armada, Kai Luzzaraga, Mesh Francisco
ACTIVATION AGENCY: Ad Stream
PR: Eon, Inc.