Number One Shoes Ambient, Digital Catwalk to Sidewalk - Models step off catwalk and give their shoes away. by Starseed PR

Adsarchive » Ambient , Digital » Number One Shoes » Catwalk to Sidewalk - Models step off catwalk and give their shoes away.

Catwalk to Sidewalk - Models step off catwalk and give their shoes away.

Pin to Collection
Add a note
Industry Apparel, Clothing & Footwear, Clothing
Media Ambient, Digital, Interactive & Mobile
Market Australia
Agency Starseed PR
Creative Director Karen Maurice-O`leary
Account manager Amelia Haysom
Released February 2013

Credits & Description

Category: Clothing & footwear
Brand: Number One Shoes
Agency: Starseed PR
Country: Australia / New Zealand
Auckland (NZ) public took home shoes straight off the models feet as Number One Shoes launched their new season range.


As the VIP media fashion show came to its finale, the models stepped straight off the runway and continued their walk onto Customs Street to meet a large crowd of waiting public. All the sample shoes from the show were then handed out directly to them.


A Number One Shoes Adshel revealed to the public where to line up to get one of 50 new season sample shoes. The crowd started to line up from 11am. By 12pm the line had stretched all the way down the street.

Category: Clothing & footwear
URL: http://youtu.be/18CXX9eRYrY
Client: Number One Shoes
Agency: Starseed PR
Production: Starseed PR
Country: Australia / New Zealand
Creative Director: Karen Maurice O'leary
Business Director: Angelina Farry
Account team: Randy Manicks
Account team: Abby Dance
Account manager: Amelia Haysom