Swisscom Ambient, Digital #snowdrawings by Heimat Berlin

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#snowdrawings

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Industry Telecommunications Services
Media Ambient, Digital, Interactive & Mobile
Market Germany
Agency Heimat Berlin
Chief Creative Officer Guido Heffels
Creative Director Malte Bülskämper, Arne Stach
Art Director Anja Michel
Copywriter Christine Ramm, Franziska-Maria Kaul
Designer Christian Wellhäußer
Production Unit 9 London
Released February 2017

Awards

LIA Awards 2017
Digital Typography Bronze Winner

Credits & Description

Entrant: Heimat, Berlin
Brand: Swisscom
Corporate Name of Client: Swisscom (Switzerland) Ltd
Chief Creative Officer: Guido Heffels
Creative Directors: Arne Stach, Malte Bülskämper
Copywriters: Christine Ramm, Franziska-Maria Kaul
Art Director: Anja Michel
Agency Producer: Alexander Münzer
Designer: Christian Wellhäußer
Producers: Mark Logue, Ulla Winkler (UNIT9, LONDON)
Editors: Dennis Carsten , Claudio Cea (WHO’S MCQUEEN PICTURE, ZURICH)
URL: http://snowdrawings-case.com
Synopsis:
For the World Ski Championships 2017 in St. Moritz, SWISSCOM connected fans and athletes in a way like never before: digital fan messages were transformed into a giant snow drawing to motivate the skiers. The snow drawing had the size of 16 football pitches and was visible to the athletes on-site. Through this new way of cheering, Swiss athletes felt the support of the whole country.