Santa hires creative agency Energize by Energize for Santa

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Santa hires creative agency Energize

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Industry Advertising & Communication
Media Ambient, Promo & PR
Market China
Agency Energize
Creative Director Rogier Bikker
Art Director Niek Van Wingerden
Copywriter Eelco Anneveldt
Released December 2012

Credits & Description

More on this mildly bizarre project: energize.cn/santa
Partially motivated by logistical problems caused by drunk elves and an ill-planned reindeer vacation, Santa Claus turned to Shanghai based creative advertising agency Energize. In a cheerful but chaotic introduction meeting, Santa Claus entrusted Energize with his most important campaign: spreading Christmas cheer in the Shanghai advertising world.
After a creative process fuelled by eggnog, chocolate and other treats, the sugar fuelled Energize creative team came up with a concept that involved 600 socks, 300 lights, a deer head (fake, don’t worry), insane amounts of adhesive tape and large quantities of candy.
The strategic base for this campaign is “sharing”. True sharing, based on the notion that if you give, you always get something back; a value Santa and Energize strongly believe in. Earned attention, Energize calls it.
Over the next few days, advertising heads in Shanghai will receive a personalized Christmas stocking filled with candy. A remarkable gift, delivered in an equally remarkable vehicle.
We wish you a happy Christmas and a very creative 2013! And Santa told us to say “Ho!”. So “Ho!”.
Category: Self promotion
Brand: Santa
Agency: Energize
Partially motivated by logistical problems caused by drunk elves and an ill-planned reindeer vacation, Santa Claus turned to Shanghai based creative advertising agency Energize. In a cheerful but chaotic introduction meeting, Santa Claus entrusted Energize with his most important campaign: spreading Christmas cheer in the Shanghai advertising world.

Category: Self promotion
URL: http://www.energize.cn/santa/
Client: Santa
Agency: Energize
Production: Energize
Creative Director: Rogier Bikker
Art Director: Niek van Wingerden
Creative team: Elizabeth Wang
Copywriter: Eelco Anneveldt