Carlsberg Ambient, Viral, DM Bikers in Cinema Stunt by Duval Guillaume Modem Antwerp

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Bikers in Cinema Stunt

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Industry Beers and Ciders
Media Ambient, Viral, Direct marketing
Market Belgium
Agency Duval Guillaume Modem Antwerp
Executive Creative Director Katrien Bottez
, Geoffrey Hantson
Art Director Koenraad Lefever
Copywriter Dries Dewilde
Production Monodot
Director Cecilia Verheyden
Released September 2011

Awards

London International Awards 2012
TV/Cinema/Online Film Beverages - Alcoholic Silver Winner

Credits & Description

Entrant: Duval Guillaume Modem, Antwerp
Carlsberg - "Bikers"
Corporate Name of Client: Carlsberg
Client Account Director: Igor Nowé
Agency Account Director: Elke Janssens
Agency: Duval Guillaume Modem, Antwerp
Executive Creative Directors: Geoffrey Hantson/ Katrien Bottez
Copywriter: Dries DeWilde
Art Director: Koenraad Lefever
Production Company: Monodot, Brussels
Director: Cecilia Verheyden
Producer: Tatjana Pierre
Description of the Project
148 bad boys in a cinema and only 2 seats left. What would you do? To launch Carlsberg’s new global strapline ‘That calls for a Carlsberg’ – positioning Carlsberg as a reward for people showing courage - in Belgium. We decided to let the people experience this new positioning in their everyday life and let them truly engage with the new strapline. To do that we set up a cinema stunt and made it viral.