CMA MAD School Ambient, Viral, Promo MAD School Raiders by CMA MAD School

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MAD School Raiders

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Industry Education
Media Ambient, Viral, Promo & PR
Market Singapore
Agency CMA MAD School
Executive Creative Director Cma Mad School
Art Director Liang Anyi
Copywriter Lee Kim Cheung
Released January 2013

Credits & Description

Constrained by budget, resources and lack of marketing leads, MAD (short for Marketing, Advertising and Design); a diploma offered by Chatsworth Medi@rt Academy) pulled a risqué, low-budget marketing stunt to raise awareness: by raiding the open houses of Temasek, Republic and Ngee Ann Polytechnics; and Lasalle and NAFA, during their recruitment drives. They gave free ice cream in exchange for "Likes" on CMA's Facebook page
The stunt was an integrated, mobile digital activation where tablets and phones were used to gain on-the-spot "Likes". Participants stood a chance to win movie tickets by posing with their maddest expressions, and getting as many âLikesâ on their photo. All to direct traffic and engage new fans on the FB page for a viral movement. We were confronted by security, told to leave and were escorted out of the premises on many occasions. All because weâre MAD. 
Category: Education
Client: CMA MAD School
Agency: CMA MAD School
Production: CMA MAD School
Country: Singapore
Director: CMA MAD School
Executive Creative Director: CMA MAD School
Creative Director: Kim Lee
Art Director: Liang Anyi
Copywriter: Kim Lee
Agency Producer: CMA MAD School
Other additional credits: Angie Dang (Programmer, Producer)