Bikers in Cinema Stunt by Duval Guillaume Modem Antwerp for Carlsberg

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Bikers in Cinema Stunt

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Industry Beers and Ciders
Media Ambient, Viral
Market Belgium
Agency Duval Guillaume Modem Antwerp
Director Cecilia Verheyden
Art Director Koenraad Lefever
Copywriter Dries Dewilde
Producer Tatjana Pierre
Production Monodot
Released September 2011


London International Awards 2012
TV/Cinema/Online Film Beverages - Alcoholic Silver Winner

Credits & Description

Entrant: Duval Guillaume Modem, Antwerp
Carlsberg - "Bikers"
Corporate Name of Client: Carlsberg
Client Account Director: Igor Nowé
Agency Account Director: Elke Janssens
Agency: Duval Guillaume Modem, Antwerp
Executive Creative Directors: Geoffrey Hantson/ Katrien Bottez
Copywriter: Dries DeWilde
Art Director: Koenraad Lefever
Production Company: Monodot, Brussels
Director: Cecilia Verheyden
Producer: Tatjana Pierre
Description of the Project
148 bad boys in a cinema and only 2 seats left. What would you do? To launch Carlsberg’s new global strapline ‘That calls for a Carlsberg’ – positioning Carlsberg as a reward for people showing courage - in Belgium. We decided to let the people experience this new positioning in their everyday life and let them truly engage with the new strapline. To do that we set up a cinema stunt and made it viral.