Nike Ambient Nike: THE FILM ROOM by R/GA New York

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Industry Sportswear, Athletic Footwear & Accessories
Media Ambient
Market United States
Agency R/GA New York
Executive Creative Director Taras Wayner
Creative Director Colin Kim
Art Director Saulo Rodrigues
Copywriter Jason Hoff
Producer Nigel Goodman
Released June 2011


Cannes Lions 2011
Outdoor Lions Stunts & Live Advertising Bronze

Credits & Description

Type of Entry: Ambient
Category: Stunts & Live Advertising
Advertiser/Client: NIKE
Product/Service: APPAREL
Entrant Company: R/GA New York, USA
Advertising Agency: R/GA New York, USA
Chief Creative Officer: Nick Law
Executive Creative Director: Taras Wayner
Creative Director: Colin Kim, Jason Hoff
Art Director: Saulo Rodrigues
Copywriter: Jason Hoff
Producer: Nigel Goodman
Description of Ambient execution:
Nike asked us to find a way to teach complex pro basketball moves to young players at the 2010 World Basketball Festival in New York City. We created the Film Room, a new platform comprising of a modular stage, HD cameras, custom-built algorithm, and large format printers—a system capable of filming a young player’s move, analyzing the footage, and deconstructing it frame-by-frame in order to design personalized 18 x 24” Nike posters, all within minutes.