3M Scotch-Brite: Wash Your Bill by Grey Sao Paulo for Scotch Brite

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3M Scotch-Brite: Wash Your Bill

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Industry Stationery
Media Ambient
Market Brazil
Agency Grey Sao Paulo
Executive Creative Director Pedro Cappeletti, Flávio Casarotti
Producer Fernando Moreira, Alberto Feoli - Media Effects
Released May 2012

Credits & Description

Media: Ambient
Geo: Brazil
Category: House, Garden & Pets
Agency: Grey
Brand: 3M
Scotch-Brite teamed up with several restaurants around the city of São Paulo. When people got their bills, they also received an invitation to wash their dishes. In exchange, they could leave the place without paying the check.

Advertising Agency: Grey 141, São Paulo, Brazil
Executive Creative Director: Pedro Cappeletti
Creative Directors: Pedro Cappeletti, Guy Costa
Art Directors: Diogo Dutra, Daniel Prado, Danilo Matos
Copywriters: Pedro Lazera, Paulo Amaral
RTVC: Daniela Toda
Art-Buyer: Cristiane Medeiros
Graphic Producer: Gustavo Santos
Producer: Fernando Moreira / Media Effects