Sculptor by Lola Barcelona for 9GAG

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Sculptor

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Industry Website
Media Ambient
Market Spain
Agency Lola Barcelona
Chief Creative Officer Chacho Puebla
Executive Creative Director Nacho Oñate, Nestor García.
Production Story
Director Dani Fortuny
Released May 2017

Credits & Description

Category: Electronics, Technology
Brand: 9GAG
Agency: Lowe
Geo: Spain
Additional Info: Ambient
Advertising Agency: LOLA MullenLowe, Barcelona, Spain
Client Contacts: Rachel Wong, Lilian Leong
Business Director: Gonzaga Ayllón
Chief Creative Officer: Chacho Puebla
Executive Creative Directors: Nestor García, Nacho Oñate
Creative Supervisors: Santiago Davis, Leandro Mosca
Head of Planning: Gem Romero
Account Director: Esther Mestre
Project Manager: Marta Toda
Head of PR: Sarah Okrent
Producer: Vanesa Pulido
Director: Dani Fortuny
Post-Production: LastCrit
Production House: Story
Published: May 2017
Description: 9GAG, the world's leading entertainment content platform for millennials, carved the 9 most popular memes onto a 24-ton, 4-meter high limestone rock and buried it somewhere in the desert for future generations to find.
9GAG, which was founded in Hong Kong in 2008, asked its global audience of more than 150 million people to vote for their favorite 9 memes. Over 650,000 users in 100 different countries voted for: Dick Butt, Friendzone, We need AIR support, World vs USA, PPAP, Doge (shiba inu), Salt Bae, Shit just got real and Hardest name in Africa.
The idea is the brainchild of creative agency LOLA MullenLowe who had monolith sculptor Antonio Soler carve the giant rock to help preserve the ideas engraved on it for eternity.