Ad Council Ambient, Digital, Case study Fans of Love, 2 by R/GA New York

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Fans of Love, 2

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Industry Public awareness, Racial/Ethnic/Handicapped/Minority Awareness
Media Ambient, Digital, Interactive & Mobile, Case study
Market United States
Agency R/GA New York
Creative Director Chris Joakim, Mike Donaghey
Production Tool Of North America
Director Floyd Russ
Released October 2016

Awards

Clio Awards 2017
Out Of Home Public Service: Other Silver

Credits & Description

Agency: R/Ga
Client: The Ad Council
Group Executive Creative Director: Chris Northam
Group Executive Creative Director: Eric Jannon
Evp Global Marketing Officer: Daniel Diez
Executive Production Director, Campaign: Cindy Pound
Executive Producer, Campaign: Jeff Skutnik
Executive Production Director, Content: Kat Friis
Senior Content Producer: Ashlye Vaughan
Editor: Robert Ryang
Color: Damien Van Der Cruyssen
Vfx Lead Artist: Joseph Grosso
Vfx 2nd Lead Artist: Matt Dolven
Vice Chairman Global Chief Creative Officer: Nick Law
Sound Mixer: Rob Ballingall
Strategy: Dylan Viner
Strategy: Dave Surgan
Strategy: Amy Mcewan
Dp: Gregory Wilson
Line Producer: Elyciphus Siler
Director Business Affairs: Stephen Bernstein
Coordinator Business Affairs: Melissa Naimi
Creative Director: Chris Joakim
Creative Director: Mike Donaghey
Director: Floyd Russ
Description:
We wanted to flood culture with a message of unbiased love. So, at the NFL Pro Bowl in Orlando, we took an iconic part of culture, the Kiss Cam, known for showcasing straight, same race relationships and turned it into a symbol for love in all its forms.
By partnering with the NFL, a league widely perceived for having a culturally biased fan base, we proved that love just looks like love, no matter who you are.
We turned 60,000 fans watching a jumbotron, into millions watching it online, through a film of the stunt that we released on Valentine’s Day.