Adelaide Airport Ambient Adelaide Airport: Choose your holiday of a lifetime by Jamshop

Adsarchive » Ambient » Adelaide Airport » Adelaide Airport: Choose your holiday of a lifetime

Adelaide Airport: Choose your holiday of a lifetime

Pin to Collection
Add a note
Industry Airports
Media Ambient
Market Australia
Agency Jamshop
Creative Director Jim Robinson
Art Director Kent O'halloran
Copywriter Andy Scott
Creative Kent O'halloran
Account manager Katie Hudson
Released January 2013

Credits & Description

Category: Retail services
Brand: Adelaide Airport
Agency: Jamshop, Adelaide
Country: Australia
The Adelaide Airport wants to create something different, engaging visitors and building excitement around the chance to win a trip by spending money with the airport retailers. Jamshop, Adelaide created not one but three awesome 'holiday of a lifetime' packages that will inspire people from different backgrounds. A romantic Bali retreat, an adventure holiday in New Zealand, a Gold Coast family theme park holiday. Then set about promoting those packages. Once the packages were confirmed by a travel agent we set to designing highly visible floor decals relevant to each holiday that would encourage interaction and participation. From there the entry forms, entry boxes and counter cards all fell into place. The effect: In comparison to previous retail promotions participation rates soared with a rerun of entry forms ordered after just one week to keep up with the demand.
Category: Retail services
Client: Adelaide Airport
Agency: Jamshop, Adelaide
Country: Australia
Creative Director: Jim Robinson
Art Director: Kent O'Halloran
Copywriter: Andy Scott
Creative: Kent O'Halloran
Account manager: Katie Hudson