Adidas Ambient Adidas NEO: Adidas Window Shopping by TBWA\ Helsinki

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Adidas NEO: Adidas Window Shopping

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Industry Sportswear, Athletic Footwear & Accessories
Media Ambient
Market Finland
Agency TBWA\ Helsinki
Creative Director Martin Mohr
Art Director Pekka Puhakka
Released January 2013

Credits & Description

Media: Ambient
Category: Clothing & Footwear
Agency: TBWA
Brand: Adidas
Geo: Europe, Finland
adidas and TBWA set out to change a piece of retail forever. To put shopping into window shopping. To turn any store front window into a completely functional virtual store, that would connect with any smartphone, without the need of an app or QR code reader and a complete end-to-end purchase experience. In less than 10 months (only 6 months of actual development and rapid prototyping) the goal was to have a working prototype for proof-of-concept testing.

Advertising Agency: TBWA\Helsinki, Finland
Creative Director: Martin Mohr
Product Designer: Daniel Julier
Concept Developer: Ville Yli-Knuutila
Art Director: Pekka Puhakka
Lead Producer: Nina Kaskinen
Technical Specialist: Aleksanteri Gyllenbögel
Technical Advisor: Mikko Köykkä
Creative technologist: Vaino Leskinen
Development Partner: Symbio
Released: September 10, 2012