All Good Bananas Ambient All Good Bananas: Listen to your conscience by Ogilvy Auckland

Adsarchive » Ambient » All Good Bananas » All Good Bananas: Listen to your conscience

All Good Bananas: Listen to your conscience

Pin to Collection
Add a note
Industry Baking, Cakes & Desserts
Media Ambient
Market New Zealand
Agency Ogilvy Auckland
Executive Creative Director Damon O'leary
Creative Freddie Coltart, Matt Williams
Released June 2011

Credits & Description

Ogilvy Auckland's objective was to get shoppers to consider purchasing All Good Fair-trade bananas while at the supermarket. To do this, they used a new audio-spotlight device to interact with them like never before. Unlike a regular speaker, the audio-spotlight emits a narrow high frequency beam of sound, which can only be heard by one person at a time, making it the perfect tool for communicating their intimate message.

Advertising Agency: Ogilvy, Auckland, New Zealand
Executive Creative Director: Damon O'Leary
Creative: Freddie Coltart, Matt Williams
Account Manager: Amy Dufty