All Good Bananas: Listen to your conscience by Ogilvy Auckland for All Good Bananas

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Industry Baking, Cakes & Desserts
Media Ambient
Market New Zealand
Agency Ogilvy Auckland
Executive Creative Director Damon O'leary
Creative Freddie Coltart, Matt Williams - Creative Team
Released June 2011

Credits & Description

Ogilvy Auckland's objective was to get shoppers to consider purchasing All Good Fair-trade bananas while at the supermarket. To do this, they used a new audio-spotlight device to interact with them like never before. Unlike a regular speaker, the audio-spotlight emits a narrow high frequency beam of sound, which can only be heard by one person at a time, making it the perfect tool for communicating their intimate message.

Advertising Agency: Ogilvy, Auckland, New Zealand
Executive Creative Director: Damon O'Leary
Creative: Freddie Coltart, Matt Williams
Account Manager: Amy Dufty

The Ambient Advert titled All Good Bananas: Listen to your conscience was done by Ogilvy Auckland advertising agency for product: All Good Bananas (brand: All Good Bananas) in New Zealand. It was released in Jun 2011.