|Industry||Baking, Cakes & Desserts|
|Executive Creative Director||Damon O'leary|
|Creative||Freddie Coltart, Matt Williams - Creative Team|
Credits & Description
Ogilvy Auckland's objective was to get shoppers to consider purchasing All Good Fair-trade bananas while at the supermarket. To do this, they used a new audio-spotlight device to interact with them like never before. Unlike a regular speaker, the audio-spotlight emits a narrow high frequency beam of sound, which can only be heard by one person at a time, making it the perfect tool for communicating their intimate message.