Allen Solly Ambient First ever Tweeple-Powered collection launch by Ogilvy & Mather Bangalore

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First ever Tweeple-Powered collection launch

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Industry Apparel, Clothing & Footwear, Clothing
Media Ambient
Market India
Agency Ogilvy & Mather Bangalore
Released December 2012

Credits & Description

To launch the new Autumn Winter collection with us, we went social and carried out 'India's first Tweeple powered billboard!'
There are 52 Fridays in a year, and 52 Shirts were up for the grabs. We launched the Hot Fridays collection at Garuda mall, Bangalore, India.
There were 10 hashtags, and the first five people to tweet with the right hashtag won a shirt from Allen Solly's latest collection.
Advertising Agency: Ogilvy, India