Allsecur: LITTLE ACCIDENT by Ogilvy & Mather Amsterdam for Allsecur

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Allsecur: LITTLE ACCIDENT

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Industry Cars, Insurance
Media Ambient
Market Netherlands
Agency Ogilvy & Mather Amsterdam
Copywriter Darre Van Dijk En Piebe Piebenga
Account Supervisor Tom Ijzer
Typographer Jan Willem Kunnen
Released June 2011

Awards

Cannes Lions 2011
Outdoor Lions Transit Bronze

Credits & Description

Type of Entry: Ambient
Category: Transit
Title: LITTLE ACCIDENT
Advertiser/Client: ALLSECUR
Product/Service: CAR INSURANCE
Entrant Company: OGILVY AMSTERDAM, THE NETHERLANDS
Advertising Agency: OGILVY AMSTERDAM, THE NETHERLANDS
Chief Creative Officer: Darre Van Dijk
Art Director: Darre Van Dijk
Copywriter: Piebe Piebenga
Advertiser's Supervisor: Johan Van Den Neste/Ron Adams
Planner: Michel Mac Donald
Account Manager: Annelotte Pera
Account Supervisor: Tom Ijzer
Art Buyer: Frans Smit
Typographer: Jan Willem Kunnen
Other Credits: Aluminium Centrum Amsterdam

Description of Ambient execution:
The Allsecur “Little accident” upside-down car has been driven around big cities during fairs and events (including car races and motorshows).
English Translation of Main Headlines:
A little accident?
You don’t pay a penny with Allsecur car insurance.