Amnesty International Ambient How the Other Half _____, 7 by Team collaboration

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How the Other Half _____, 7

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Industry Human Rights
Media Ambient
Market United States
Agency Team collaboration
Art Director Caitlin Hickey
Copywriter Matt Tennenbaum
Released June 2017

Credits & Description

Category: Public Interest, NGO
Media: Outdoor
Brand: Amnesty International
Geo: United States
Art Director: Caitlin Hickey
Copywriter: Matt Tennenbaum
Published: June 2017
Introducing: HOW THE OTHER HALF ______
A campaign designed to disrupt people in their daily lives, and put them face to face with the reality of the issues at hand.
With each "HOW THE OTHER HALF," people will be faced with the real world issues of others, along with the devastating facts about what the victims must endure.