Jaringan Advokasi Tambang: MUD-FLOW by Publicis Jakarta for Jaringan Advokasi Tambang

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Jaringan Advokasi Tambang: MUD-FLOW

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Industry Public awareness
Media Ambient
Market Indonesia
Agency Publicis Jakarta
Creative Director Maulana Sagala
Art Director Dimaz Muktiarto, Arius Budiman, Iswanda Mardio
Copywriter Randy Rinaldi, Maulana Sagala, Dono Yuniarto, Achsa Zenada
Producer Maulana Sagala
Photographer Marco Widjaja
Account Supervisor Maulana Sagala
Typographer Dimaz Muktiarto
Illustrator Teguh Yuswanto
Released June 2011

Awards

Cannes Lions 2011
Outdoor Lions Special Build Silver

Credits & Description

Type of Entry: Ambient
Category: Special Build
Title: MUD-FLOW
Advertiser/Client: JARINGAN ADVOKASI TAMBANG (JATAM)
Product/Service: ANNIVERSARY OF MUD-FLOW DISASTER
Entrant Company: PUBLICIS INDONESIA Jakarta, INDONESIA
Advertising Agency: PUBLICIS INDONESIA Jakarta, INDONESIA
Chief Creative Officer: N/A
Executive Creative Director: Randy Rinaldi
Creative Director: Maulana Sagala
Art Director: Dimaz Muktiarto/Iswanda Mardio/Arius Budiman/Randy Rinaldi
Copywriter: Dono Yuniarto/Achsa Zenada/Maulana Sagala/Randy Rinaldi
Advertiser's Supervisor: Andrie S. Wijaya
Planner: N/A
Account Manager: N/A
Account Supervisor: Maulana Sagala
Producer: Maulana Sagala
Art Buyer: Maulana Sagala
Illustrator: Teguh Yuswanto
Photographer: Marco Widjaja
Typographer: Dimaz Muktiarto
Other Credits: N/A
Description of Ambient execution:
To remind the Indonesian President of the Sidoarjo mud-flow victims' fates using a peaceful approach, we set up an art installation that seemingly transported the current condition in Sidoarjo directly in front of the Presidential Palace, as part of the 4 years commemoration of the mud-flow tragedy.
English Translation of Main Headlines:
HELP THE VICTIMS OF SIDOARJO MUD-FLOW BUILD THEIR LIVES BACK