Antarctica Ambient Antarctica: Beer GPS by ALMAP BBDO Brazil

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Antarctica: Beer GPS

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Industry Beers and Ciders
Media Ambient
Market Brazil
Agency ALMAP BBDO Brazil
Creative Director Renato Fernandez, Luis Sanches
Art Director Tiago Pinho, Denis Peralta
Copywriter Fábio Ozório, Pedro Paes
Released May 2011

Credits & Description

Carnaval in Rio, March 2011. Three million people go out in the streets every day to enjoy the celebrations. Their fuel? Antarctica beer, of course; which in Brazil is known as "A BOA", or "The GOOD". But how were they supposed to find a street vendor amongst the crowd? With this in mind, Antarctica via AlmapBBDO, Sao Paulo created the GPS da BOA, a giant arrow that showed people where the nearest vendor was.
Category: Drinks, alcoholic
Client: Ambev
Agency: AlmapBBDO, São Paulo
Country: Brazil
Creative Director: Renato Fernandez
Creative Director: Luis Sanches
Copywriter: Pedro Paes
Copywriter: Fábio Ozório
Art Director: Denis Peralta
Art Director: Tiago Pinho