|Industry||Beers and Ciders|
|Agency||ALMAP BBDO Brazil|
|Creative Director||Renato Fernandez, Luis Sanches|
|Art Director||Tiago Pinho, Denis Peralta|
|Copywriter||Fábio Ozório, Pedro Paes|
Credits & Description
Carnaval in Rio, March 2011. Three million people go out in the streets every day to enjoy the celebrations. Their fuel? Antarctica beer, of course; which in Brazil is known as "A BOA", or "The GOOD". But how were they supposed to find a street vendor amongst the crowd? With this in mind, Antarctica via AlmapBBDO, Sao Paulo created the GPS da BOA, a giant arrow that showed people where the nearest vendor was.