The Beer Turnstile by ALMAP BBDO Brazil for Antarctica

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The Beer Turnstile

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Industry Beers and Ciders
Media Ambient
Market Brazil
Agency ALMAP BBDO Brazil
Director Carla Nobre - Beltrano Digital
Creative Director Andre Kassu, Marcos Medeiros, Luiz Sanches Jr.
Account Supervisor Fernanda Antonelli, Mariana Silveira, Yoshiko Saito, Gabriel De Barros Barreto E Karen Pardo, Ana Clara Grana, Fabricio Aurichio
Editor Guilherme Bechara
Production Beltrano Digital
Released May 2013

Awards

Intercontinental Advertising Cup, 2013
Best of Media Best of Installations and Events Cup Winner

Credits & Description

During the Carnival in Rio de Janeiro, the high consumption of alcoholic drinks is the main responsible factor for the increase in traffic accidents. Drunk drivers are directly involved in the increase of 50% of fatal accidents during this time of the year. Antarctica’s objective, the most consumed beer brand and sponsor of the event, was to make its consumers arrive safely at home after drinking. We developed The Beer Turnstile. A new underground turnstile for which the ticket was an empty Antarctica beer can. Via optical reading, the can was scanned and the passage freed. The person just needed to save the last beer can and use it to get home safely.
Media: Ambient
Category: Alcoholic Drinks
Brand: Antarctica Beer
Geo: Americas, Brazil
Advertising Agency: AlmapBBDO, Brazil
Advertiser: AmBev
Title: The Beer Turnstile
Product: Antarctica
Creative Director: Luiz Sanches
Creative Director: Marcos Medeiros e André Kassu
Creation: Tiago Pinho e Pedro Paes
Art Assistent: Heitor Buchalla
Agency Producer: Vera Jacinto, Rafael Motta, Henrique Danieletto e Diego Villas Boas
Technology Director: Fernando Boniotti
Digital Producer: Thalles Freitas
Production: Frank Morais
Programming: Cricket
Production Company: Beltrano Digital
Director: Carla Nobre
Music: Equipe Loud
Photo: Gabriel Boieras
Editor: Guilherme Bechara
Account Supervisor: Fernanda Antonelli, Mariana Silveira, Ana Clara Grana, Fabricio Aurichio, Yoshiko Saito, Gabriel de Barros Barreto e Karen Pardo
Special Projects: Gaetano Lops, Rodrigo Novaes de Souza
Media: Paulo Camossa, Fabio Cruz, Carlos Nunes e Felipe Braga
Advertiser’s Supervisor: Mateus Schroeder e Taciana Avila