Apotek Hjärtat Ambient Blowing in The Wind by Akestam.holst Stockholm

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Blowing in The Wind

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Industry Drugstores
Media Ambient
Market Sweden
Agency Akestam.holst Stockholm
Creative Director Andreas Ullenius
Art Director Lars Baecklund
Copywriter Mariette Glodeck
Production Stopp Family
Released April 2014


London International Awards 2014
Non-Traditional Interactive Installations Silver Winners
Non-Traditional Cosmetics/Toiletries/Pharmaceuticals Bronze Winners
Poster Innovative Use of Poster Bronze Winners

Credits & Description

Entrant: Åkestam Holst, Stockholm
"Blowing in The Wind"
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Corporate Name of Client: Apotek Hjärtat
Agency Account Director: Sara Clewemar
Account Manager: Jennie Strinnhed
Planner: Patrik Karlsson
Agency: Åkestam Holst, Stockholm
Creative Director: Andreas Ullenius
Copywriter: Mariette Glodeck
Art Director: Lars Baecklund
Graphic Designers: Lotta Persson/Jens Sjöbergh
Production Companies: Stopp/Family
Digital Producer: Sofia Swedenborg
Motion Designer: Nisse Axman
Studio Assistant: Anne-Lie Karl
Advertiser's Supervisor: Fredrik Kullberg
Description of the Project:
We fitted digital screens on the subway platform and added ultrasonic sensors that reacted to trains arriving at the station. This made it possible to create the illusion of a woman's hair blowing in the wind from the turbulence caused by the trains.