Ariel Washing Powder: Big Stain by Saatchi & Saatchi Guangzhou for Ariel

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Ariel Washing Powder: Big Stain

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Industry Washing powders & Detergents
Media Ambient
Market China
Agency Saatchi & Saatchi Guangzhou
Director Eddy Chan, Lee Wai Kai
Creative Edmund Choe, Jonathan Ip Saatchi, Henry Chu, Andy Greenaway Clement
Released April 2011

Credits & Description

Giant digital T-shirts were used to create an interactive 'Ariel Wii Game' with Wii consoles disguised as giant bottles of ketchup, soy sauce, mustard and Ariel. Agency: Saatchi & Saatchi Guangzhou.

Category: Household, garden & pets
Client: Ariel
Agency: Saatchi & Saatchi Guangzhou
Country: China
Creative Director/ AD / copywriter: Fan Ng
Creative Director/ AD / copywriter: Wendy Chan
Creative: Jonathan Ip
Creative: Andy Greenaway
Creative: Edmund Choe
Creative: Henry Chu
Director: Eddy Chan, Lee Wai Kai
Music title & Artist: Drum
Client Name: Alan Zong