|Industry||Washing powders & Detergents|
|Creative Director||Sander Ejlenberg|
|Art Director||Philia Beroud|
Credits & Description
Ariel - the largest laundry detergent brand across Europe, the Middle East, Africa, and Asia - conducted the "World's Deepest Cleaning Test" in Dubai, U.A.E. on July 1st, 2011. The visual spectacle was the finale of a two-day Global Launch Event for Ariel's new deep cleaning innovation, which media, celebrities, and influencers from 30+ countries travelled to Dubai to experience. Ariel scientists used innovative 3D tools and technology to develop a new deep cleaning formula.... The 'Deepest Cleaning Test' was a 3D Projection Mapping done on a large building within a construction site in downtown Dubai. This was also the first 3D Projection Mapping in P&G history. The creative agency was Muse Amsterdam.