|Industry||Publishing, streaming & media|
|Agency||Leo Burnett Colombo|
|Associate Creative Director||Joono Simon|
|Art Director||Lalith Karunatilaka|
Credits & Description
Ride A Book was an activation done to promote the book "Around the Fort in 80 Lives' by Juliet Coombe during the Galle Literary Festival, an annual event in Sri Lanka attracting approx. 5000 writers & readers from all over the world. We placed large page numbers around the area, to let visitors feel they were inside a book. On the day of the event, they were taken from page number to page number in a train of three wheelers. Each page in the book told the location's story.