|Industry||Publishing, streaming & media|
|Media||Ambient, Design & Branding, Case study|
|Cannes Lions 2008|
Credits & Description
Type Of Entry: Use of Media
Category: Best Use of Newspapers
Title: THE ASAHI NEWSPAPER MOVES
Advertiser/Client: THE ASAHI SHIMBUN
Advertising Agency, City: DENTSU KANSAI, Osaka
Media/Advertising Agency, City: DENTSU KANSAI, Osaka
Innovative Media Strategy:
The Asahi Shimbun, the top share newspaper in Japan, renews greatly its layout and figure. To communicate the "movement" we made all the ads on the paper move.
Most readers watched the advertising much longer than usual (about 20min per person) because of the surprise that the newspaper ad moved and the accuracy of the movement.
The Moving Ad told both of the renewal of Asahi Shimbun and what clients (of Asahi Shimbun) want to say at the same time.
As a result, the Moving Ad was watched by 1.3 million families of the reader and attracted the attention from over 100 of internet media like blogs, SNS, videos on Youtube and TV news.