ASPIRA Ambient At Half Staff by McCann Erickson San Juan

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At Half Staff

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Industry Public Safety, Health & Hygiene
Media Ambient
Market Puerto Rico
Agency McCann Erickson San Juan
Creative Director Nánel Rodríguez
Art Director Gerardo Figueroa
Copywriter Luis Romero, Yariely Rodríguez
Released February 2018

Credits & Description

Category: Public Interest, NGO
Brand: ASPIRA
Agency: McCann
Geo: Puerto Rico
Additional Info: Ambient
Advertising Agency: McCann, Puerto Rico
Creative Director: Nánel Rodríguez
Art Director: Gerardo Figueroa
Copywriters: Luis Romero, Yariely Rodríguez
Photographer: David Arguello
Additional Credits: María Eugenia Madrid, Adalexis Ríos
Published: February 2018
Synopsis:
According to the World Health Organization, each minute, 683 people in the world become infected with an STD. Sadly, many of them die. To raise awareness during Valentine's week about this alarming fact, we used the international symbol of mourning of lowering the flag at half staff and created a mobile pole that lowered the flag at half staff automatically every minute.