Audi Ambient Mind Race by DDB Madrid

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Mind Race

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Industry Cars
Media Ambient
Market Spain
Agency DDB Madrid
Production Scacs
Released December 2013

Credits & Description

Media: Ambient
Geo: Europe Spain
Category: Automotive
Client: Audi
As its Premium Partner, Audi handed out new cars to the FC Barcelona squad for the 2013/14 season. Before the handover, the football players took part in an activity that called on them to use their minds The Audi Mind Race is a technological challenge, which features miniature Audi R18 e-tron quattro cars which the players moved through their own mind, as the energy generated by the players' brains powered the vehicles. The race track features a fast moving object detection and real time projection mapping that follows the cars performances.
Advertising Agencies: DDB, Spain / 20Hungaros / Scacs