AV Chiado Ambient AV Chiado / Turismo de Portugal: QR Code by Partners Portugal

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AV Chiado / Turismo de Portugal: QR Code

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Industry Destinations (Countries & Places)
Media Ambient
Market Portugal
Agency Partners Portugal
Production Lobo Mau
Released September 2012

Awards

Eurobest 2012
Direct Ambient/Alternative Media Silver

Credits & Description

Media: Ambient
Geo: Portugal
Category: Transport & Tourism
Agency: MSTF
Brand: AV Chiado
The idea was simple; Launch a QR code, one of the most innovative technologies of the XXI century, made by Portuguese cobblestones, one of the most ancient Portuguese traditions. From the fusion between technology and historical traditions a new and innovative way was born to promote Portugal abroad and to provide relevant cultural content for tourists visiting Chiado.
Advertising Agency: MSTF Partners, Lisbon, Portugal
Production Company: Lobo Mau
Sound Production: Índigo
Technology Agency: BIN