Axe Ambient Axe: Axe emergency by TBWA Nairobi

Adsarchive » Ambient » Axe » Axe: Axe emergency

Axe: Axe emergency

Pin to Collection
Add a note
Industry Deodorants
Media Ambient
Market Kenya
Agency TBWA Nairobi
Executive Creative Director Jimmy Geeraerts
Art Director Yash Deb
Copywriter Mark Kovalevsky
Released June 2013

Credits & Description

Media: Ambient
Category: Health & Beauty
Agency: TBWA
Brand: Axe
Geo: Africa, Kenya
Break the glass in case she said "no".
AXE deodorant advertising around the world is based on the bold (but tongue-in-cheek) proposition that use of AXE is irresistible to the opposite sex – “The AXE effect”. This activation offers help for the man who has been snubbed by his female friend – “break the glass in case she said no”. These units were placed in public toilets in popular nightspots where singles meet, and quickly became a talking point around town.
Advertising Agency: TBWA East Africa, Nairobi, Kenya
Executive Creative Director: Jimmy Geeraerts
Art Director: Yash Deb
Copywriter: Mark Kovalevsky
Published: May 2013